Principles of Effective Email Marketing

Tuesday, March 16 – 8:30 am to 10:30 am    COST $10.00*

Email provides one of the best returns on investment in the standard marketing arsenal, but are you doing all you can to get the most out of this medium? This workshop is geared towards businesses seeking to improve their email marketing techniques and maximize the return on their email investments. The discussion will cover various approaches, email marketing techniques, email design do’s and don’ts, content relevancy, effective segmentation, animations and video in email, reporting & analytics, testing techniques, nurturing campaigns, autoresponders, techie terminology, and email’s love-haterelationship with social media.

Speaker: Eric Salerno, President Red Ember Marketing
Co-sponsored by the Small Business Development Center and
the Creative Economy Association of the North Shore
COST: $10.00*